Terms of Service
Last updated · v1.2
These terms are the agreement between you and True North Tech Group LLC, Wyoming, USA ("Cosend", "we", "us") for your use of Cosend. By creating an account you accept them. If you are accepting on behalf of a company, you confirm you have the authority to bind it.
1. The service
Cosend connects a WhatsApp Business number to software. It provides WhatsApp coexistence onboarding, a shared inbox, a Graph-compatible passthrough API, webhook routing and override, an automation engine, connectors to third-party services, an MCP server and an n8n node. What each plan includes is on the pricing page.
We may change, add or remove features. Where a change removes something you rely on, we give notice under §11.
2. Accounts and seats
- You are responsible for your account credentials and API keys, and for everything done with them. Tell us promptly if you believe a key has been exposed; you can rotate keys yourself at any time.
- A workspace is the unit of billing and of data isolation. Members of one workspace cannot see another workspace's data.
- Seats are named users, not concurrent sessions. Your plan includes a number of seats and additional seats are charged monthly at the rate on the pricing page.
- You must be at least 18 and must not be barred from using the service under applicable law.
3. Your relationship with Meta
This section is not boilerplate and it is worth reading. Cosend is a Meta Tech Provider once Meta has approved our application; until then, coexistence onboarding is not available. Your WhatsApp Business Account is yours, not ours. It is registered to your business, and Meta's own terms (the WhatsApp Business Terms and the WhatsApp Business Messaging Policy) apply to you directly.
Two consequences follow. Meta can restrict, rate-limit or disconnect your number for reasons that have nothing to do with Cosend, and we cannot overturn that decision on your behalf. And Meta bills you directly for the messages you send:
Cosend does not charge for WhatsApp messages. Meta bills your WhatsApp Business Account directly at their rates. We never mark them up, resell them, or hold your message credit.
4. Acceptable use
Our Acceptable Use Policy is incorporated into these terms by reference and forms part of them. It prohibits unsolicited messaging, purchased or scraped contact lists, using the passthrough API as a general-purpose proxy for non-WhatsApp traffic, and anything that violates WhatsApp's Business Messaging Policy. Breaching it is a breach of these terms.
5. Plans, billing and overage
Paid plans are billed monthly in advance through Stripe. Prices are exclusive of VAT, GST and sales tax, which are calculated and added at checkout where they apply. Included volumes, seats, and the AI overage rate for each plan are on the pricing page.
What an AI conversation is
One AI conversation is one 24-hour window, per contact, per connection, in which Cosend's AI generated at least one message. The window opens with the first AI-generated message and closes 24 hours later. Any number of AI messages within that window counts as one conversation.
Going over what your plan includes
Go over what your plan includes and we bill the difference: $0.05 per AI conversation, $2.50 per 1,000 automation runs, the same on every paid plan. Nothing stops working. We tell you at 80%, 100% and 200% of what your plan includes, with a running estimate each time.
Overage is billed with your next invoice. If it reaches $100 within a billing period we invoice it at that point rather than letting it accumulate to the end of the month; that is an additional invoice and it does not change your renewal date. Usage figures shown in the dashboard during the period are estimates. The invoice is calculated by our payment processor.
The Free plan carries fixed ceilings rather than overage, and stops at them.
Failed payments
If a payment fails we retry it and email you. A failed payment does not immediately stop message routing. There is a grace period, deliberately, because a production integration should not break the hour a card expires. If the payment is still outstanding when the grace period ends, routing is disabled until the balance is paid. Your data is not deleted at that point; §8 governs deletion.
Fees are non-refundable except as set out in our refund policy, which forms part of these terms. Taxes already remitted to a tax authority are not refundable by us.
6. Availability
We target 99.5% monthly availability, and we do not offer SLA credits at launch. That is stated plainly because the alternative (publishing a number we have not built for) is worse for both of us.
Planned maintenance is announced in advance where it will be user-visible. Meta's platform, and any third-party service you connect, have their own availability, which we do not control.
7. Your data
Your data is yours. You retain all rights to the content you send through Cosend and to the data your account produces. We claim no ownership of it, and we do not sell it, rent it, or use it to train models.
You grant us the limited licence needed to run the service for you: to store, transmit, process and display your data to you and to the recipients you address, and to pass it to the sub-processors at /subprocessors. That licence ends when the data is deleted.
Where we process personal data on your behalf, our Data Processing Addendum applies and forms part of these terms. Our Privacy Policy describes what we do with the data we control.
8. Suspension and termination
- You may cancel at any time, from the dashboard. Service continues to the end of the period you have paid for.
- We may suspend routing for a breach of the AUP, for non-payment after the grace period, or where required by law. We give notice where we can. We act without notice where a Meta restriction on your number is at stake or where there is an immediate risk to the platform or to another customer.
- We may terminate for a material breach that is not fixed within 14 days of notice, or immediately for a repeated or deliberate breach of the AUP.
- After termination your data is retained for 30 days and then deleted. Export it before or during that window. Deletion is permanent.
9. Warranties and liability
The service is provided "as is". To the extent the law allows, we exclude implied warranties of merchantability, fitness for a particular purpose and non-infringement.
Neither party is liable for indirect, incidental, special or consequential damages, or for lost profits, revenue or data, arising out of these terms. Our total liability in any 12-month period is limited to the amount you paid us in the 12 months before the claim, or US$100 if you are on the free plan.
Nothing here excludes liability that cannot lawfully be excluded, including for death or personal injury caused by negligence, or for fraud.
10. Indemnity
You cover what you send. You will defend us against, and cover, any third-party claim, regulatory proceeding or penalty arising from the messages you send through Cosend, the contacts you load into it, your breach of the Acceptable Use Policy, or your infringement of someone else's rights, together with the reasonable legal costs of dealing with it. That follows directly from §3: the WhatsApp Business Account is yours, the recipients are yours, and the consent to message them is yours to hold.
We cover the software. If a third party claims that Cosend itself infringes their intellectual property, we will defend you and cover the outcome, provided you tell us promptly, let us run the defence, and do not settle without us. If we cannot make the service non-infringing on reasonable terms, we may terminate the affected part and refund any prepaid fees for the unused period. This does not apply where the claim arises from your content, your configuration, or a combination with something we did not supply.
The cap in §9 does not limit your obligation under the first paragraph of this section, or either party's liability for fraud, for death or personal injury caused by negligence, or for fees already owed.
11. AI, connectors and beta features
AI replies are generated by a language model and can be wrong. You choose to turn AI on, you configure what it may say, and the messages it sends go out under your business name rather than ours, so you are responsible for them exactly as you are for a message one of your staff sends. Review an automation before you enable it. Do not use Cosend's AI to give medical, legal, financial or other regulated advice, and do not use it to make a decision about a person that produces a legal or similarly significant effect. We do not warrant that AI output is accurate, complete or fit for any purpose.
A connector is your relationship with the other service. When you connect Google, an HTTP endpoint or anything else, that service's own terms apply to you, and its availability and behaviour are outside our control. We are not liable for what a connected service does, or fails to do, with the data your automation sends it.
Anything labelled beta, preview or early access is exactly that: provided as is, with no availability target, and we may change or withdraw it at any time. The free plan is provided on the same basis, and we may change or discontinue it on 30 days' notice.
12. Confidentiality
Each party will keep the other's non-public information confidential, use it only to perform under these terms, and protect it with at least reasonable care. That does not cover information which is public through no fault of the recipient, was already known to it, is independently developed, or must be disclosed by law. Where the law compels disclosure, the recipient tells the other party first unless it is forbidden from doing so. The obligation runs for three years after termination, and for as long as the law protects it in the case of a trade secret.
Your customer data is your confidential information, and the DPA governs it in addition to this section.
13. Governing law and disputes
These terms are governed by the laws of the State of Wyoming, United States, without regard to its conflict-of-laws rules. The courts of that state have exclusive jurisdiction, except that either party may seek injunctive relief in any court of competent jurisdiction. If you are a consumer resident in the EEA or the UK, this does not deprive you of the protection of the mandatory law of your country of residence.
Talk to us first. Before either party files anything, it will describe the dispute in writing to the other and allow 30 days to resolve it. Almost everything ends there.
To the extent the law allows, claims are brought individually: neither party will bring a class, collective or representative action against the other, and both waive trial by jury. A claim must be brought within one year of the event giving rise to it. If you are a consumer, this paragraph does not take away a right you have that cannot be waived.
14. Changes
We may change these terms. For a material change we give at least 30 days' notice by email to the address on your account and by updating the date at the top of this page. If you do not accept the change, cancel before it takes effect. Continuing to use the service after that date is acceptance.
15. General
- Notices. We give notice by email to the address on your account and by posting to this site. You give notice to hello@cosend.app. Email is written notice.
- Export control and sanctions. You confirm that you are not located in, and do not act on behalf of anyone located in, a country or entity subject to US, EU or UK sanctions, and that you will not use Cosend in breach of export-control law.
- Force majeure. Neither party is liable for a failure caused by something outside its reasonable control, including an outage or a policy decision at Meta, at a sub-processor or at a network provider. Payment obligations are not excused.
- Assignment. You may not assign these terms without our written consent, except to a successor of your business. We may assign them to an affiliate, or to a successor in a merger or a sale of substantially all our assets, on notice to you.
- Feedback. If you send us an idea for the product we may use it freely and owe you nothing for it. We will not attribute it to you publicly without asking.
- Publicity. We will not use your name or logo as a customer reference without your written permission.
- Independent parties. Nothing here creates a partnership, agency, employment or franchise relationship, and there are no third-party beneficiaries.
- Entire agreement, severability, waiver. These terms, with the Acceptable Use Policy, the refund policy, the Data Processing Addendum and the Privacy Policy, are the whole agreement between us and replace anything said before. If a provision is unenforceable the rest stands, and that provision is narrowed to what is enforceable. Not enforcing a term once does not waive it.
- Survival. §7, §9, §10, §12, §13 and this section survive termination, along with any payment obligation already accrued.
16. Contact
True North Tech Group LLC, Wyoming, USA. hello@cosend.app.