Flat fee. Zero message markup.
Meta bills your WhatsApp Business Account directly, at Meta's rates. Cosend charges for the platform, never for the messages.
Free
$0
Five connections, with the API and the webhook routing. Not a trial and not a sandbox.
- 5 connections
- Runtime API, webhook routing and override
- 1 seat
- 1,000 routed messages a month
- 100 automation runs a month
- 25 AI conversations, for the lifetime of the account
Starter
$14.95 /month
For a team that has stopped answering everything by hand.
- 10 connections
- 3 seats, then $5 per seat a month
- Unlimited routed messages
- 2,000 automation runs a month
- 100 AI conversations a month
- Shared inbox and notify rail
- AI-authored automations (coming soon)
Growth
$59.95 /month
Where most teams land once automation is doing real work.
- 25 connections
- 10 seats, then $5 per seat a month
- Unlimited routed messages
- 20,000 automation runs a month
- 500 AI conversations a month
Scale
$149.95 /month
Many numbers, many locations, one workspace.
- Unlimited connections (fair use 100)
- 25 seats, then $5 per seat a month
- Unlimited routed messages
- 100,000 automation runs a month
- 2,000 AI conversations a month
- Human support
Seats are included per plan and cost $5 per additional seat per month on any paid plan. They sit outside the overage cap below, deliberately: a seat is added by a person clicking a button on a screen that shows the price, so there is nothing to protect you from.
Cosend does not resell WhatsApp messages.
Cosend does not charge for WhatsApp messages. Meta bills your WhatsApp Business Account directly at their rates. We never mark them up, resell them, or hold your message credit.
This is structural rather than promotional. Your WhatsApp Business Account is billed by Meta, so there is no invoice for us to mark up even if we wanted to, which also means that when you compare our $14.95 against a reseller's bundled price, you should expect a Meta invoice either way. Saying so here is cheaper for both of us than saying it after your first bill.
your WhatsApp Business Account → billed by Meta
your Cosend plan → billed by Cosend
Every line, compared.
| Feature | Free | Starter | Growth | Scale |
|---|---|---|---|---|
| Price a month | $0 | $14.95 | $59.95 | $149.95 |
| Connections Connections are not our pricing axis. They are the axis every reseller charges on. Scale is fair-use limited at 100. | 5 | 10 | 25 | Unlimited |
| Seats included | 1 | 3 | 10 | 25 |
| Extra seats A seat is added by a person clicking a button on a screen showing the price, so there is no runaway to protect against. | Not included | $5 / seat / month | $5 / seat / month | $5 / seat / month |
| Runtime API (passthrough) | Included | Included | Included | Included |
| Webhook routing and override | Included | Included | Included | Included |
| Shared inbox | Not included | Included | Included | Included |
| History import | 180 days | 180 days | 180 days | 180 days |
| Cosend REST /v1 | Included | Included | Included | Included |
| MCP server | Included | Included | Included | Included |
| n8n node | Included | Included | Included | Included |
| Routed messages a month | 1,000 | Unlimited | Unlimited | Unlimited |
| Automation runs a month Free stops at 100. On a paid plan this is what is included rather than a ceiling. Go past it and the extra runs are simply billed. | 100 | 2,000 | 20,000 | 100,000 |
| AI conversations Free is capped for the lifetime of the account. On a paid plan this is what is included rather than a ceiling. | 25 lifetime | 100 / month | 500 / month | 2,000 / month |
| AI conversation overage | Not included | $0.05 each | $0.05 each | $0.05 each |
| Automation run overage Nothing stops when you go past what is included. We tell you at 80%, 100% and 200% of your included usage with a running estimate, and once overage reaches $100 we invoice it then rather than letting a month build into one surprise charge. | Not included | $2.50 / 1,000 | $2.50 / 1,000 | $2.50 / 1,000 |
| Retention default Lowerable to three months on any plan, and never raisable above the plan default. | 3 months | 12 months | 24 months | 24 months |
| Direct-delivery mode | Included | Included | Included | Included |
| Human support Every plan, Free included, has in-app bug reporting, which replaces support tickets. Scale adds a human you can talk to. | Not included | Not included | Not included | Included |
Connections are not our pricing axis. Automation runs, AI conversations and seats are: the things that grow when you succeed, rather than the number of phone numbers you happen to own.
What a metered unit is.
Two of them, and both are defined here in the same words they are defined in the Terms, in the dashboard and in the API documentation.
One AI conversation
One AI conversation is one 24-hour window, per contact, per connection, in which Cosend's AI generated at least one message. The window opens with the first AI-generated message and closes 24 hours later. Any number of AI messages within that window counts as one conversation.
So a customer who exchanges forty AI messages with you over an afternoon is one conversation, not forty. Beyond what your plan includes it is $0.05 each, the same on every paid plan.
Going over
Go over what your plan includes and we bill the difference: $0.05 per AI conversation, $2.50 per 1,000 automation runs, the same on every paid plan. Nothing stops working. We tell you at 80%, 100% and 200% of what your plan includes, with a running estimate each time.
A month of overage never arrives as one surprise charge. Once it reaches $100 we invoice it then rather than letting it run to the end of the period, and your renewal date does not move. There is no ceiling to hit and nothing to switch back on afterwards; the figure beside each notice is our estimate, and Stripe works out the invoice.
An automation run is one execution of one flow, end to end, however many steps it has. A flow that triggers and stops at a condition is still one run.
The questions that come before the card details.
Do I need to move my number?
No. The number stays registered where it is, and coexistence attaches the Cloud API to it. There is no port, no new number and no re-registration step.
Can I keep using WhatsApp on my phone?
Yes. That is what coexistence means. The WhatsApp Business app keeps working on the same number at the same time. Messages your team sends from the phone are mirrored into the inbox, and messages sent through the API appear in the app.
What does Meta charge?
Meta’s own per-message rates for your customer’s country, billed by Meta directly to your WhatsApp Business Account. We add nothing to it and never see it.
What happens when I go over what my plan includes?
On a paid plan, nothing stops. The extra is billed at $0.05 per AI conversation and $2.50 per 1,000 automation runs, the same rate whichever plan you are on, and we tell you at 80%, 100% and 200% of what you include, with a running estimate each time. The Free plan works differently: it has no card on file, so it stops at its ceiling rather than billing you, and that is the point at which people upgrade.
Can I export my data?
Yes. Export and deletion are API endpoints rather than a support request, and the commitment is in the Data Processing Addendum.
Is my message content stored?
By default yes, because that is what makes the inbox, the history and the automations possible, and the retention period is set by your plan. Direct-delivery mode stores no message content at all: events go to your endpoint and we keep no copy. It is a per-connection setting and it is free on every plan.
What if I cancel?
Your plan runs to the end of the period you paid for and then stops renewing. Data is retained for 30 days after that and then deleted. Export before or during that window.
Start on Free and stay there if it fits.
Five connections, the API and the routing. No card, no trial clock.